Mette S. Bertelsen, Building a brand, Oct. 19, DAC

Mette S. Bertelsen will present 'Building a brand, a business, and an organisation while the ships kept sailing: How we relocated 700,000 annual passengers, launched a new cruise line, and exited DFDS – simultaneously.'

The presentation is based on her experience as Head of Marketing & Communication at Go Nordic Cruiseline, where she led the marketing, brand and communication aspects of the transition following the sale of the Copenhagen–Oslo route from DFDS.

Please sign up in ClubRunner by noon on Wednesday, October 14. Free for members, guests must pay 300 DKK, Mobile Pay for guests is 1938AJ.